Privacy Policy

Council is operated by Squire Incorporated. This Privacy Policy explains how we collect, use, share, and protect information when you use Council, including our website, waitlist, mobile app, subscriptions, and related services.

If you have questions, contact us at support@get-council.com.

Account information: identifiers used to create and secure your account, such as your sign-in provider, account ID, email address if provided by Apple or another provider, and related authentication metadata.

Decision content: the questions, notes, preferences, context, and other information you submit to Council, along with AI-generated outputs and app state needed to show your history and results.

Subscription information: product identifiers, subscription status, trial status, purchase events, renewal, cancellation, expiration, and entitlement data. App Store purchases are processed by Apple; we do not receive your full payment card details.

Usage and device information: app interactions, feature usage, product analytics identifiers, operational logs, approximate diagnostics, device and app version information, and internal usage or cost metrics used to keep the service reliable.

Website and waitlist information: information you submit on the marketing site, such as email address, and standard website analytics or conversion data.

Advertising and attribution information: when advertising tools are enabled, we may collect or receive campaign parameters, referral URLs, click identifiers such as fbclid or gclid, cookie or device identifiers, advertising identifiers where permitted, IP address, user agent, page views, waitlist events, app install or app event signals, checkout events, subscription and purchase events, and hashed contact information such as a normalized email address for ad measurement or audience matching.

Consent and preference information: where we present cookie, advertising, email, or privacy controls, we may store your choices and related timestamps so we can respect them.

We use information to provide Council, authenticate users, process subscriptions and entitlements, generate AI-assisted decision support, save your history, provide support, prevent abuse, troubleshoot issues, and improve the product.

We may use operational telemetry and aggregate or derived analytics to understand onboarding, conversion, retention, feature quality, reliability, and cost. In the mobile app, product analytics are intended for usage metadata such as screens, actions, feature events, and error categories, not the text of your private decision questions, notes, options, or AI verdicts.

We do not need to show usage credits to users in order to track internal usage responsibly.

We may use website, waitlist, app event, purchase, subscription, and campaign data to measure ad performance, attribute conversions, understand which campaigns are working, suppress irrelevant ads, build permitted audiences, optimize campaigns, and improve our marketing.

We may review submitted content and generated outputs when needed for support, safety, abuse prevention, debugging, quality improvement, or legal compliance.

Council uses AI models to compare perspectives, surface tradeoffs, and generate structured outputs. To provide those features, the content you submit may be processed by model providers and infrastructure vendors acting on our behalf.

You should not submit information that you are not allowed to share with AI services. Council is decision-support software and does not provide legal, medical, financial, mental health, emergency, or other professional advice.

Our marketing site may use advertising and measurement products from Meta and Google. These may include Meta Business Tools such as Meta Pixel and Conversions API, and Google advertising products such as Google Ads tags, conversion tracking, enhanced conversions, Customer Match, data segments, and remarketing. Not every tool is active at all times.

These tools may use cookies, web beacons, pixels, local storage, device identifiers, and similar technologies to collect or receive information from our site and elsewhere on the internet. Meta, Google, and other advertising vendors may use that information to provide measurement services, show our ads, target and deliver ads, personalize ads where permitted, detect fraud, and report campaign performance.

In the iOS app, Council may use the Meta SDK to measure app installs, app opens, sign-up, onboarding, paywall, and subscription-related events. Where Apple's App Tracking Transparency framework requires permission, Council asks for permission before enabling tracking for Meta app events or sharing advertising identifiers, app user identifiers, or contact matching data for ad measurement.

Superwall may forward subscription lifecycle events, such as trial starts, subscription starts, renewals, cancellations, expirations, refunds, and related product or revenue fields, to Meta through server-side Conversions API integrations. These events help us measure and optimize campaigns without sending your private decision questions, notes, options, or AI verdicts to Meta.

For Google data segments and remarketing, third-party vendors including Google may show Council ads across the internet and may use cookies or device identifiers to serve ads based on past visits to our website or use of our app. You can manage Google ad personalization in Google My Ad Center and can also use the Network Advertising Initiative opt-out page.

For Meta Business Tools, third parties including Meta may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet for measurement, ad targeting, and ad delivery. You can manage Meta ad preferences through Meta ad settings, review off-Meta activity through Meta's off-Facebook activity controls, and use industry opt-out tools such as the Digital Advertising Alliance and YourOnlineChoices.

Where required, including for users in the European Economic Area, the United Kingdom, or Switzerland, we will seek legally required consent before using non-essential advertising cookies, local storage, or similar technologies, and before collecting, sharing, or using personal data for personalized ads or ad measurement. Google explains how business data is handled on its Business Data Responsibility page.

Council does not sell your private decision content, notes, or AI outputs to advertisers, and we do not use user-authored decision content to build ad audiences.

We do not intentionally send Meta, Google, Mixpanel, Superwall, or other analytics, advertising, or paywall platforms the text of your decision questions, notes, options, or AI verdicts for advertising or audience building. Superwall and analytics providers may receive account, entitlement, product, subscription, app event, or paywall metadata needed to operate the service and measure campaigns.

We do not intentionally send Meta, Google, or other advertising platforms your decision questions, notes, AI verdicts, precise location, or sensitive information such as health or medical information, negative financial status, relationship hardship, religious or political beliefs, race or ethnicity, sexual orientation, trade union membership, criminal history, or child data for ad targeting or ad measurement.

If we use customer-list, enhanced conversion, or similar first-party advertising features, we use only data collected directly from users or customers, respect opt-outs we have committed to honor, and avoid uploading information that platform policies or law prohibit.

We use service providers to operate Council, including authentication, database and hosting infrastructure, subscription and paywall tooling, app store purchase processing, analytics, error diagnostics, email, and AI model processing.

These providers may include Apple, Clerk, Convex, Superwall, Vercel, Meta, Google, Stripe, analytics or attribution tools, email providers, and AI model providers. They process information according to their own terms and privacy policies as well as their agreements with us.

For the mobile app, Clerk helps authenticate accounts, Convex stores app data, Superwall helps manage paywalls and subscription entitlements, Apple processes App Store purchases, Mixpanel helps us understand product usage, and Meta helps us measure advertising performance where enabled. Depending on the feature and your choices, these providers may receive account identifiers, email address if available, subscription or entitlement status, purchase events, device/app information, product event metadata, diagnostics, or submitted decision content needed to provide the service.

For marketing and conversion measurement, our website may use privacy-conscious event tracking or advertising pixels. These tools help us understand whether campaigns and waitlist flows are working.

If you buy a subscription through Apple's App Store, Apple handles payment, renewal, cancellation, refunds, and billing support under Apple's terms and policies.

We receive purchase and subscription event data so we can unlock paid access, support restore purchases, understand subscription status, and maintain accurate entitlements.

We retain information for as long as needed to provide Council, maintain your account and history, comply with legal obligations, resolve disputes, enforce our terms, prevent abuse, and improve the service.

You can delete your account in the Council app or request deletion of your account or personal information by contacting support@get-council.com. Some records may be retained where required for billing, security, legal compliance, or legitimate operational needs.

We use reasonable technical and organizational measures designed to protect information. No online service can guarantee absolute security, and you are responsible for keeping your account and device secure.

Council and our service providers may process information in the United States and other countries. Those countries may have data protection laws different from those where you live.

Council is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child provided information to us, contact support@get-council.com.

We do not knowingly upload information from children under 13 to advertising platforms.

You can manage App Store subscriptions through your Apple account settings. You can choose what content to submit to Council, delete your account in the app, and contact us about privacy requests.

On iOS, you can allow or deny app tracking through Apple's App Tracking Transparency prompt and later change that choice in iOS Settings. If you deny tracking, Council will not use the device advertising identifier or Meta app event tracking for ad measurement that requires ATT permission, though non-tracking service, security, entitlement, and product analytics may still operate where permitted.

Depending on where you live, you may have rights to request access, correction, deletion, portability, restriction, objection, or an opt-out from targeted advertising or certain sharing. To make a request, contact support@get-council.com.

We do not sell personal information for money. Some advertising cookies, pixels, audience tools, or conversion features may be considered sharing, targeted advertising, or cross-context behavioral advertising under some privacy laws. You can use the ad controls linked above, browser or device settings, and our contact email to make advertising privacy requests.

Some data is necessary to provide the service. If you ask us to delete or stop processing information needed to operate your account, some features may no longer work.

We may update this Privacy Policy as Council changes. The updated version will be posted on this page with a new effective date. If changes materially affect your privacy rights, we will provide notice where required.